Hey Shinae

DESIGN PORTFOLIO

Social Holidays

Looking for marketing opportunities to feature Viatera quartz surface and HI-MACS solid surface products on the brands’ social media channels, I came across a list of national social holidays to celebrate. Playing with ideas bursting in my head, I created a series of photography and videos to incorporate social holidays with LG Hausys products.

Work done for LG Hausys
My roles: Art Direction, Photography, Social Media planning and execution 

National Wine Day (May 25)

Challenge:
Position Viatera as high-end surface product and advertise its superior benefits, such as elegant colors and being stain-resistant. Also to note is the movement of veins throughout the entire slab of Muse.

Caption:
Happy National Wine Day! Is this an excuse to drink? Naaaaah 😉 Oh, and did I mention Viatera quartz is stain resistant? #imreadynow #nationalwineday #Friday #friyay #wine #enjoy #relax #cheers #weekendishere #tgif #winestagram #🍷 #yesplease #Viatera

National Donut Day (June 5)

Challenge:
Promote HI-MACS solid surface on social media without being too “salesy” nor too boring.

Caption: 🍩
We are celebrating National Donut Day like no other. Yummm!
#nationaldonutday #fun #creative #Friday #friyay #inspiration #LGHausys #HIMACS #solidsurface #Alabaster

National Pepperoni Pizza Day (September 20)

Challenge:
An upgrade from the National Donut Day post, the main goal of this campaign was to incorporate features and benefits of HI-MACS solid surface with fun, whimsical social media marketing strategies. Known for being sanitary and easy to clean, solid surface is often used in food services and healthcare settings. I wanted to boast these features subtly while keeping the post quick and simple.

Caption: 🍕
Not even the toughest pizza stain stands a chance against our surfaces. Happy #Nationalpepperonipizzaday
#clean #solidsurface #pepperoni #pizza #🍕 #yum #easy #cleanup #inspiration #project #interiormaterials #LGHausys #HIMACS